Can a form be more than just a form?
Yes! A simple registration form can do so much more than you think. Asking for customer information such as name and email address to send newsletters is one thing. Getting more contacts – and with that more potential buyers – is another. And a third thing, is that with the help of a form you can get insights about the customer, guidance in strategic decisions and understanding of how you can improve the overall customer experience.
Maybe you're now thinking that a form can't give you all those answers? What if! With a form on your website, you can ask for more information than name and email. You can add fields related to music genre, language, news preferences, city or why not how often the recipient wishes to receive communication. With the help of the information, you can direct your communication, tailor newsletters and keep contacts informed and engaged.
With a simple – but powerful – form, you can thus gain better knowledge of your target group. Knowledge you can use to make better decisions, improve campaigns and increase revenue. When you also get the recipient list washed, supplemented with additional information and presented in various graphs and tables – then it's really powerful.
So what do you say? Can a form be more than just a form?