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Experience Experts

Episode 2: Åsa Bernlo

In the second episode of Experience Experts, we meet Åsa Bernlo, Marketing and Sales Manager at the Gothenburg Symphony Orchestra. With a foundation in the cultural experience, we discuss, among other things, how the marketing of music and milk differ, how you can use your guests' age to formulate personal messages, and what the future looks like.

IN SWEDISH. Experience Experts #2 | Åsa Bernlo – Marketing & Sales Manager, Gothenburg Symphony Orchestra | A conversation about the cultural experience, the symphony orchestra's digitalization, and the different life stages of subscribers.