Email marketing might feel boring and old-fashioned to some. But, in a society where the digital channels are only getting more and the recipients more busy, it is incredibly important to use the channel in the right way to keep the subscribers. You need to keep up-to-date with strategies, areas of use and best practice. In addition, you need to keep track of segments, send relevant content and continuously monitor figures such as click-through rates. (No, rushing something together, clicking Send and closing your eyes to the result is not a good strategy!)
In this guide, we offer a wealth of knowledge about e-mail as a communication channel: strategies, checklists, tips on personal content and much more. Download the PDF to take part in all 15 pages!