Big and complicated, or just amazing?
Working with data-driven marketing doesn't have to be advanced. On the contrary, it can be absolutely wonderful and so can the effects of the work! Data-driven is about basing your activities and decisions on data instead of gut feeling, where you identify your customers' behaviors, are relevant in your communication, and achieve higher customer loyalty.
With this guide, you will learn everything you need to know to get started! From challenges in the event industry and basic starting points, to the collection of data and how you act on it.
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Please note that the guide is in Swedish.
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