Enrich Your Customer Data with Lifestyle insights

With Lifestyle insights, our first add-on to MarketHype, you gain brand new ways to understand your audience. Discover who your visitors are, how they live, and what influences their behaviour – so you can make even better decisions.

Deepen your audience understanding with a new type of data

Lifestyle insights give you access to entirely new dimensions in your contact registers. In addition to the usual customer data you find in MarketHype, such as gender, age, geographical location, etc., you can now enrich your contacts with insights such as:

Life stage

Where are your contacts in life? How many of them are families with young children or senior citizens? Discover how life stages influence factors such as purchasing habits and communication channels.

Purchasing power

Get an estimate of your audience's financial capabilities. The insights will help you analyze purchasing behavior, set pricing strategies, and much more.

Education level

What is the educational level of your audience? With these insights, you can tailor your tone, offering, and communication strategies.

Area type & Home type

Gain insight into the types of accommodation and areas your audience is located in. See differences in behaviour between customers who have a flat in the city centre and those who own a house in a suburban neighbourhood.

Lifestyle insights provide you with a new layer of customer data. These insights complement your existing figures with an understanding of who your audience actually is and what influences their decisions.

Analyze target groups from new perspectives

Gain clear insight into who your customers really are. What separates them and how does it influence their behaviour?

Create even more detailed segmentation

With Lifestyle Insights, you can now categorise your target group with maximum precision.

Communicate with greater precision

With Lifestyle Insights, you can stop guessing. You'll have what you need to create more accurate, relevant, and personalised communication for your audience.

How does Lifestyle insights work?

The primary purpose of Lifestyle Insights is to make your contact cards even more detailed with enriched data. Through external partners, your contacts are matched against public registers. After the data has been retrieved, processed, and cleaned, you're provided with completely new information about your contacts in real time. The data is based on verified information and statistical probability.

Lifestyle insights is also so much more than graphs and statistics. The information can be used throughout MarketHype – in everything from the email tool to Meta ads.

Are you curious about getting started with Lifestyle Insights? Contact Christian Carlborg, who will be happy to explain how we can make a difference for you. Are you already a MarketHype customer? Contact our Customer Success team.

Graphs - Displaying different data points from customers

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Get started with MarketHype!

MarketHype is your system for marketing experiences, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.

With MarketHype you collect all customer data from your ticket or booking software. The data is retrieved, verified and updated automatically – all the time, in one and the same platform. In addition, there is a direct connection between the customer data, your own segments and several different channels, which makes it very easy to direct your communication. Data-driven marketing has never been this easy!

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Gain a deeper understanding of your audience with Lifestyle insights!