How can you maximize your guests' visits with communication?
A visit to your spa facility, ski resort or campsite is not like any other product. Compared to, for example, a sweater from H&M, a stay with you is not a physical item that the guest can feel and squeeze before making a booking. The purchase is made at one point – but consumed later. In other words, you sell an expectation, an image of something, a feeling.
With this in mind, you want to create communication and marketing that shows you want the visitor's best interests. And as a business in the experience industry, you have many exciting opportunities. You can advise on activities at or near you. You can inform about parking, late check-out and lunch options. Or why not inform the guest about various add-on options, such as bubbles in the room on arrival and guided scooter tours?
Both you and the customer want the visit to be a good one. Really good. In order for that to happen, you need to talk to the customer several times – in different channels, with relevant content and at the right time. Have information, upselling and relationship-building messages in mind. If you have these elements with you, along with a broad customer understanding, you are guaranteed to maximize the guest's visit. And to sell more.