Is it with you that we find skiing fans, off-piste slopes and crispy waffles? Or do you rather accommodate spa lovers who enjoy massages, three-course meals and hot tubs? Or, do you take care of adventurers who want to cycle, roller ski and hike in the mountains? Regardless of what your facility offers, we have the solution for you. MarketHype is your experience marketing system – welcome to explore it further.
A visit to your spa facility, ski resort or campsite is not like any other product. Compared to, for example, a sweater from H&M, a stay with you is not a physical item that the guest can touch and squeeze before making a booking. The purchase is made at one point – but consumed later. In other words, you sell an expectation, an image of something, a feeling.
With this in mind, you want to create communication and marketing that shows you want the visitor's best interests. And as a business in the experience industry, you have many exciting opportunities. You can advise on activities at or near you. You can inform about parking, late check-out and lunch options. Or why not inform the guest about various add-on options, such as bubbles in the room on arrival and guided scooter tours?
Both you and the customer want the visit to be a good one. Really good. In order for that to happen, you need to talk to the customer several times – in different channels, with relevant content and at the right time. Have information, upselling and relationship-building messages in mind. If you have these elements with you, along with a broad customer understanding, you are guaranteed to maximize the guest's visit. And to sell more.
Do you want to talk to bargain hunters, guests from Denmark or perhaps people who usually visit your hotel on weekdays? With MarketHype you build up your own segments. You follow up the target groups, how they grow and what they buy. In addition, you easily communicate personal messages to the different segments and in different channels.
Automated communication is smart. It drives sales, saves you time and strengthens customer relationships – all at the same time. In MarketHype's automation tool, you set up communications that inform, sell and connect guests closer to you, where intelligent filtering makes targeting your marketing a breeze. And the automations? They can be sent both before, during and after the customer's visit.
Do you want to communicate a little extra with a special group? Recommend a whiskey tasting, cinema or dogsled tour? With our many filtering options, you tailor the communication to the visitors' purchase history and current bookings. You build targeted automations, produce newsletters and compose SMS. Upselling has never been easier!
"Following a recommendation from our booking system, we chose to connect the booking system with the customer data platform MarketHype. With the connection, all customer data from Citybreak enters the system automatically, which is then presented in an easy-to-understand manner. The customer insights have become many since the collaboration started!"
Vebjørn Skaseth Ørpen
Marketing Manager, Norefjell Skisenter
Automations fit the experience industry perfectly. Why? Because there are many tasks that recur and can be made more efficient. We think topmost about mailings to be sent before, during and after a stay, but also about birthday automations and other messages that strengthen the relationship with your guests.
In MarketHype's automation tool, it's easy to set up SMS and email messages. In a few steps, you choose when the mailings should go, to whom and how they should look. Smart data tags and filtering make it easy to build up informative as well as sales communication!
Do you want to reach more potential visitors? Spread a deal on spa packages to a specific target group? Then it's time to advertise on Facebook and Instagram with the help of MarketHype!
In our customer data platform, there is a built-in Meta connection that makes it easier than ever to target your advertising. You choose a particular segment, include a geographic area and exclude those who made a booking in the last month (or whatever is interesting in your particular case). Then you directly export the selection to Meta Ads Manager – all in just a few clicks.
Recently, the marketing department at Norefjell Skisenter used a pure e-mail marketing system. It worked okay – the tool served its purpose, but not much more. Instead, when the ski business came into contact with MarketHype, they realized the huge profits the combined marketing system and customer data platform could bring.
Cut to today. Today Norefjell Skisenter proudly can tell you about the clear customer overview, the automations with an opening rate of 85% and how the flexible all-in-one solution with newsletter tools streamlines the everyday life of the marketing department. It's time to step inside the dizzying, snow-covered ski resort: Norefjell Skisenter.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
