How can you create target group customized SMS?

Piiiing! The mobile phone lights up. You quickly understand – by both the glow from the screen and the familiar sound signal – that you have a new message in the inbox. Wondering what it could be?

There is a curiosity and expectation in us humans when we see that we have received a letter in the mailbox. Someone wants to talk to us. Regardless of whether the letter arrived in the physical mail or was dumped into the digital mailbox, we want to find out if it contains something important, interesting or funny.

You should try to evoke that curiosity in your recipients when you send SMS. And you do that by adapting the mailings to your recipients. It can be about tailored content, relevant information that is right in time or something that creates a sense of urgency and exclusivity. You need to have a strategy for your SMS. And you need to know who your customers are.

Three advantages

Use SMS for channel-simultaneous visibility

High open rate

The majority of your customers have their mobile phone nearby. If you text them during any of the waking hours of the day, they won't be able to miss your message. The opening rate for SMS is higher than for many other channels.

Wide range

SMS does not require the installation of any special app. It also doesn't matter which model or system the customer uses – SMS is supported on all mobile phones! This guarantees a high reach, especially among those who do not have accounts with other platforms.

Cost effective

Of course, there are costs associated with sending SMS, but they are generally lower than the costs of traditional advertising methods. In addition, SMS allows for personalized and targeted messaging, allowing you to optimize your marketing efforts and reduce "waste".

"We use SMS to inform buyers about important changes. Not everyone checks their email inbox – but SMS is hard to miss and therefore perfect for that type of communication!"

Emil Axelsson

Scalateatern Karlstad

Fast communication

When you want to reach your visitors quickly

Today, most people have their mobile phone close at hand. They notice when it pings, shines or vibrates, and many people are available almost 24 hours a day. With MarketHype's SMS service, you can create different SMS dispatches in seconds. In addition, you use segments and filters to direct the SMS to the right target groups – perfect when you want to reach selected target groups quickly and without hassle!


SMS – perfect for information

When your guests are coming to visit you in the near future, you have their full attention. During that period – from the time the customer buys a ticket or makes a reservation, until the experience takes place – you take advantage of the visitors' attention. Send reminders, information and other relevant content via SMS to fully prepare the customer for the visit.


Customer survey, info or competition?

SMS can of course be used for more than information. Yes, even much more! How about using SMS to conduct customer surveys, collect feedback, run contests or collect customer preferences? The possibilities are many, the creativity is endless. Only the imagination sets the limits!


Treat the channel with care

Text messages are hard to miss – but can also cause irritation if they are sent too often or lack relevant content. You therefore need to have a strategy for how your SMS marketing should look like. How often should you send SMS? What are you going to say? And above all – which customers do you want to reach? With SMS, you have the chance to reach your ideal customers quickly, so make sure to set a clear plan and be spot-on in your dispatches!


Analyze your SMS

With MarketHype, analyzing the outcome of your SMS campaigns is easy. All data is visualized and presented in a way that makes it simple for you to understand how your messages have performed and who the recipients are. You also get information about the sales generated by your SMS, in clear terms. This is all to help you optimize your next SMS campaign.

Marketing Automation

Save time – set up automatic SMS

Do you want to become more efficient and avoid sending similar SMS messages over and over again? Use automations! With automations, you can both save time, create target group-adapted communication and strengthen customer relations. You use the function to automate recurring marketing tasks and can be used for information as well as additional sales.

Customer at MarketHype

This is how it works:

Data is retrieved

We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned and verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.

Free customer analysis

We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.

Continuous contact

We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.

Book a demo

Get started today!

MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.

Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!

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