MARCH 14, 09:00–10:00

Email – your best channel

Email is one of the oldest and most used channels. At the same time, it's one of the absolute best channels – trendier than ever. Yes, in a society where the number of digital channels is only increasing and recipients are becoming ever busier, email stands firm. How can this be? What makes it so durable?

In this webinar, we guide you through the world of email. You will learn more about its given place in the customer journey, how your email mailings should be designed to arouse curiosity, and how email can become your absolute best channel. We will also look at new rules you need to know to be able to send email marketing at all.

The webinar is mainly for those who work with marketing in the events and experiences industry. It will be broadcast on Thursday, March 14, 09:00–10:00 – in Swedish.

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CREATE RELEVANT COMMUNICATION USING DATA – STEP BY STEP

Data-driven marketing

Your customers encounter up to 20,000 messages every day. If you work data-driven and use your customer data correctly, you can cut through the noise of all the messages and hit the spot instead of missing it. Through relevant and personal communication, in the right channel and at the right time, you have all the presumptions to succeed.

In this webinar you will learn everything you need to know about data-driven marketing, in the event and experience industry. Among other things, we will talk about challenges and opportunities within the industry, what the data-driven process might look like and what effects you get from working with your data as a foundation.

The webinar is for marketers in the event and experience industry.

Please note that the video and PDF are in Swedish.

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HOW TO BUILD A CUSTOMER JOURNEY THAT STRENGTHENS CUSTOMER LOYALTY AND INCREASES CUSTOMER SATISFACTION

Customer loyalty

Are you loyal to your visitors and guests? Namely, it’s not your customers who should be loyal to you – it’s you who should be loyal to them and deserve their customer loyalty. That you know who your regulars are, what interests they have and how you give them added value, is therefore key to strengthening customer loyalty. But, what does actually drive customer loyalty?

This webinar is for marketers in the event and experience sector. We will delve into how you can become more loyal to your customers and talk about the customer journey, customer satisfaction and customer experience. We will also give you a bunch of examples of how you can give your visitors added value.

The webinar is for marketers in the event and experience industry.

Please note that the video and PDF are in Swedish.

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LEARN THE ART OF ENGAGING YOUR VISITORS THROUGH CUSTOMIZED COMMUNICATION

Personalized communication

Do you use personalization in your marketing? To get your visitors more engaged and tie them closer to you, you should work with personalization. And if you haven't started yet, now is the time to start – personalization is predicted to be more important than ever to retain your customers!

In the webinar, we go through how personalization contributes to more memorable customer experiences. We explain through a bunch of examples how emotions, interests and behaviors can be used to increase commitment and customer loyalty. Of course, we also send you useful tips and best practices, so you can get started with personalized marketing right away.

The webinar is for marketers in the event and experience industry.

Please note that the video and PDF are in Swedish.

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UNDERSTAND YOUR VISITORS AND BE RELEVANT IN THE DIALOGUE WITH YOUR CUSTOMERS

Segmentation

How well do you know your customers and how can you turn them into target groups? How do you get more regulars? Segmenting your customers and being relevant in your communication is essential if you want to increase open rates, engagement rates and sales figures. If you’re right on target, you tie customers closer to you and achieve higher customer loyalty.

But where do you start? And what data can you use to create segments? In this webinar, we go through all the questions you might have about segmentation and give you concrete examples – everything you need to get started as quickly as possible.

The webinar is for marketers in the event and experience industry.

Please note that the video is in Swedish. The PDF guide is in English.

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MAXIMIZE CUSTOMER EXPERIENCE AND INCREASE REVENUE WITH AI-GENERATED CUSTOMER ANALYTICS

AI – unlocking customer insights

AI is a hot topic that is being discussed in many workplaces. Different AI assistants for text generation, image management and sorting are popping up everywhere and ChatGPT is, not least, used as a creative helper. But, what else is AI than a chatbot for content ideas?

AI can be used in many, many areas. In this webinar, we dive deep into how you can achieve even higher customer understanding in the experience industry with the help of AI. How can you do smart customer analytics to give your customers suitable recommendations, maximize the customer experience and increase revenue?

Please note that the video is in Swedish.

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WHAT IS IT? AND WHY IS IT YOUR NEW BEST FRIEND?

Automations

The key to breaking through the noise is high relevance. Content just for you, spoken in your language, presented the way you like it. How do we do that when we have thousands of visitors? We are but a few enthusiasts managing everyhing!

Get help from your new best friend - Automations! In this seminar we focus on how automations can help us create a personal, bonding relationship with our visitor, while saving time and providing additional sales.

Please note that the video is in Swedish. The PDF guide is in English.

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MAXIMIZE YOUR EMAILS

Maximize your emails

Email is the old lady that remains one of, if not the most important communication channel we have. But even though it is an old technology, there is still a lot happening in the field.

New platforms place new demands on design, new generations require new appeals and new design trends require new design languages.

Please note that the video is in Swedish. The PDF guide is in English.

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Big, hairy and fluffy?

Data-driven

We hear a lot about data driven marketing, but what is it really? In this webinar we dive into the deep end and get to the bottom of what it really means and how we can apply these concepts every day.

Focus is on how to get started as an event organizer and how to avoid getting caught up in endless IT projects on your journey.

Please note that the video is in Swedish. The PDF guide is in English.

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