Data-driven marketing

Your customers encounter up to 20,000 messages every day. If you work data-driven and use your customer data correctly, you can stand out in the noise of all these messages and hit the target rather than scatter shot. Through relevant and personal communication, in the right channel and at the right time, you have all the conditions in the world to succeed. In this webinar, you will learn everything you need to know about data-driven marketing within the event and experience industry. We will discuss challenges and opportunities within the industry, what the data-driven process can look like, and the effects you achieve by working with your data as a foundation.