Curious to hear more about MarketHype? Then you're in the right place! Here you can read more about our idea, history and product.
"Did they play yesterday? If only I had known!"
"That sounds like an amazing offer. If only I'd known about it before our honeymoon!"
Surely you've heard friends exclaim similar phrases before? We who create MarketHype have extensive experience from the experience industry – from concerts, performing arts and sports as well as resorts and travel. We know that there is enormous potential for many organizations to grow. If only the marketing was personalized, the timing more precise and the customer journey built long-term relationships.
We are convinced that data is your friend and that a customized system for experiences is the way to successful customer relationships. In fact, we believe that everyone would benefit from better communication and matching between supply and demand.
With personalized and targeted communication, organizers, hotels and destinations can build positive and engaged customer groups. And the visitors? Well, who doesn't like a really good deal – that pops up just when you want it?
MarketHype is built specifically for you, the event and experience marketer. Therefore, everything is designed according to your needs – from our ready-made integrations to how you make selections, build segments and communicate.
Our marketing system exists for you – the user. Therefore, simplicity and user-friendliness are two of our most important pillars, where you get both data and channels gathered in one and the same system. Smooth is just the first name!
With MarketHype you get structured customer data. In addition, all customer registers are continuously updated, handled correctly according to GDPR and stored in a secure cloud solution. The abundant amount of data is visualized and provides many customer insights – quickly!
Through the increased customer knowledge, you build segments, target your communication and create strong relationships with your guests and visitors. Personalized marketing is the key to increasing your sales.
We want you to spend your hours on other things than lengthy exports and imports of CSV files. That you say goodbye to recurring tasks. And that you sleep a little extra in the morning when the scheduled newsletter goes out automatically. Time efficiency is our – and soon your – best friend!
At MarketHype, a lot happens automatically. Like the data retrieval from your ticket or booking software, the customer registers that are always kept fresh, and the SMS and email automations that take care of themselves. Yes, if there's something to automate, we will.
"Being able to work in an environment with such competent colleagues, which is noticeable both during office hours and at the AW quizzes, is a privilege. The fact that we also have a common goal that says the customers should always be at the center, really warms my customer-oriented heart."
Emma Nilsson
Customer Success Manager, MarketHype
"What I really like about MarketHype is that you get to be part of the product development – for real. Everyone's opinion counts. In addition, we have the confidence to freely experiment to improve the system, user experience and developer happiness."
Martin Baekkevold
Tech Lead, MarketHype
"We're a young company that operates in a very fun industry. Imagine that I get to promote such a fantastic product and such lovely colleagues – I love it!"
Matilda Törnquist
Marketing Manager, MarketHype
"It's a pure pleasure to sell a service that is a game changer for this business – it adds real value. A group of people with sharp minds and big hearts make this a great place to work!"
Christian Carlborg
Sales Director, MarketHype
It all started with an idea. “A fantastic idea – but one that could never work”, as a good friend once told Erik Lindholm. The idea was born from countless customer conversations and grew stronger with every question Erik received during his time as CEO of an event ticketing company: “How can we make better use of our ticket data? How can we sell more? How can we sharpen our marketing?”
In 2018, Erik decided to bring his idea to life – a platform for data-driven marketing, tailor-made for the event industry. With the mindset that “if there’s a clear need, there must be a way to solve it”, Erik reached out to two skilled developers. Would they be interested in joining him to turn the idea into reality?
Henrik Janbell and Christofer Eliasson said yes.
Since leaving their first startup, they’d been looking for the next great idea – and this was it. Together, they founded MarketHype, and the journey could begin for real.
The arrival of COVID-19 couldn’t have come at a worse time. The startup had just begun to gain momentum, with the number of pilot projects slowly but steadily increasing. But a new marketing platform for live experiences – during a pandemic that forced concert organizers, travel companies, and sports clubs to cancel everything – didn’t exactly sound like a winning combination.
Lockdowns became the new reality. But so did MarketHype’s growth – no pandemic was going to stop the company’s expansion. By then, MarketHype had also hired its first two employees, so the team simply had to hold on, hang in, and keep their distance. Never before had so much code been written.
“I knew we needed something – I just didn’t know it was this.” Eventually, one by one, the restrictions were lifted, and MarketHype could finally show the world its product – a platform built to help marketers truly understand their audiences, streamline their work, and drive more sales, all powered by data. And people had never seen anything like it. They had known they needed something – they just hadn’t known what.
We still hear comments like that today. Today, we work with around 250 customers across the Nordics, and our mission remains the same:
to help the event and experience industry make the most of its marketing data. Because your data holds the answers. It’s within your unique sales data and contact lists that you’ll find the key to more engaged customers, higher sales, and more precise communication – all through the power of your customer data.
MarketHype was founded: In 2018 in Gothenburg.
Number of employees: 24 employees, within Programming & Development, Sales, Customer Success and Marketing. All development takes place in-house.
Number of customers: About 250 customers in Sweden, Norway, Denmark, Finland and Iceland.