What challenges existed before? Why did one choose to switch from a traditional email tool to a combined marketing and customer data platform? And, what working methods, favorite functions and effects of a data-driven work can be seen in the concert halls, event organizers and resorts? Pick up a cup of coffee and be inspired by the customer stories below. Enjoy!
Amaze Festival attracted 8,000 visitors per day – sold out thanks to increased customer awareness
40 years of gig experience + customer knowledge that makes it more efficient = a recipe for success for Kulturbolaget's marketing.
A dreamlike ski resort with 170,000 visitors – delivers marketing that cuts through the noise.
GöteborgsOperan – the institution that carefully plans marketing activities based on customer segments.
With the right tools, KLBR understands its audience – attracting visitors from Iceland as well as Kiruna.
A thriving meeting place – with tools that bring success, free up time and strengthen the relevance.
The right message to the right person – the all-in-one solution makes everyday life easier for Göteborgs Symfoniker.
"Previously, we needed to export and import contact lists for all concerts. It was both costly, vulnerable and cumbersome – digital is supposed to be easy and happen quickly! With MarketHype it is easy and we don't have to deal with exports, imports and static lists. It is clear that MarketHype has been responsive to and developed a product for the event and experience industry."
Teresa Vikstedt
Digital Marketing Manager, Göteborgs Symfoniker
"We have used MarketHype since day 1. Choosing them as a supplier was a matter of course because the tool is built specifically for the event industry. The customer data platform collects all our customers and gives us insights about who they are, how old they are, where they come from and so on."
Fredrik Johansson
Marketing Manager, KLBR Live Entertainment