Email marketing might feel boring and old-fashioned to some. But, in a world where the digital channels are only getting more and more and the recipients more and more busy, it is incredibly important to use the channel in the right way to actually keep your customers and subscribers. And with an email tool directly connected to your customer data, it's simple. Really simple.
Email is the old lady that has been around since 1971. That the channel is still highly relevant, more than 50 years later, is therefore fascinating. 97 percent of Swedish internet users use e-mail (Svenskarna och internet), and it is also one of the few communication channels that you have actual control over. You don't have to take into account any social media algorithms, and the customers and subscribers have actively agreed to receive your messages.
Email is your own channel. And the contacts, they are yours as long as you manage the customer list well. So you have to do everything in your power so that they don't click Unsubscribe, and for that you need to have a clear strategy, be relevant in your communication and keep an eye on things like tonality and opening rate. So, don't abuse the consents – take good care of them. That's how email becomes your absolute best channel.
Are you ready? Let's go!
With e-mail you have the opportunity to be truly personal. Your email is sent directly from you to the recipient, where you can create a feeling of that you are paying individual attention to each individual customer. In short, a real relationship builder!
By tailoring the content of your mailings and adapting them to the recipient's characteristics, interests and purchasing behaviors, the chances of the customer converting increase. Maybe the recipient will click the Buy now-button directly in the email if your offer is irresistible?
Email involves minimal design, creation, and distribution costs, plus you get features like segmentation, scheduling, and follow-up. Together, they generate a high ROI, making email a hugely cost-effective channel.
"The e-mail channel has become much more efficient! We spend less time on that point, with less effort. We also send more e-mails and newsletters, while the opening rate is higher and more people click on the links in the mailings."
Mattias Ezra
Digital Marketer, Uppsala Konsert & Kongress
Did you know that there are different legal bases for your email marketing? Namely, there are two such grounds: legitimate interest and freely given consent. With legitimate interest, you get more customers to talk to. Yes, many more even – a whopping 48–345 percent! The system continuously keeps track of both types and when you are allowed to use them, where all data is correctly handled according to GDPR.
One of the best things we know is when our functions make your everyday life easier. Our direct link between the email tool and your contact lists – customers, subscribers and press contacts – is one such feature. How it works? Well, you create your mailing and then choose in the same view where the e-mail should go. You select a segment, include those who have purchased something in the last six months, and exclude those who received your last email. All in the same platform. Why jump between different systems when you can have everything in the same?
MarketHype's email builder has all the features you could possibly need. Merge tags for personalization? Check! Multiple columns in the same row? Also check! Ready-made templates that make it extra easy to get started? Check again! Yes, with MarketHype's easy-to-use email tool, you can create attractive mailings in minutes.
Through personalized communication, you can sell as much as 20 percent more (Campaign Monitor). Crazy, we know! With MarketHype, it's as easy as pie to target your communication. The direct connection to your ticket system and purchase data, allows you to use the powerful filtering to score instead of missing it. If you also add merge tags, personalized subject lines and recommendations based on buying behaviors, it can't be anything but successful!
Today, most e-mails are opened from the mobile phone. Designing your emails for mobile devices is therefore of the utmost importance – and of course it should be easy to do so. In MarketHype's email builder, there are several options – you can hide images, blocks of text and other elements and produce different designs for different devices. Of course with ease of use in focus!
With MarketHype, the amount of data is abundant. The follow-up of behavior and outcomes means a whole new depth, where obvious measurement points such as open rates and click rates are combined with insights into demographics and geography. In the same view, you get concrete figures concerning how much sales and what ROI your mailing has generated. You simply gain significant knowledge that you can use to optimize your future newsletters and e-mails. Data is king!
Imagine if there was a way that allowed you to streamline your e-mails... Imagine there is! With automation, you can both save time, create target group-adapted communication and strengthen customer relations. You use the feature to automate recurring marketing tasks and can be used for both information and additional sales.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned and verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
Email marketing might feel boring and old-fashioned to some. But, in a society where the digital channels are only getting more and the recipients more busy, it is incredibly important to use the channel in the right way to keep the subscribers. You need to keep up-to-date with strategies, areas of use and best practice. In addition, you need to keep track of segments, send relevant content and continuously monitor figures such as click-through rates. (No, rushing something together, clicking Send and closing your eyes to the result is not a good strategy!)
In this guide, we offer a wealth of knowledge about e-mail as a communication channel: strategies, checklists, tips on personal content and much more. Download the PDF to take part in all 15 pages!
