Do you know who your customers are?

An important part of marketing is target groups. In order to target your marketing, carry out accurate campaigns and sell more, you need to know who your (potential) buyer is. That's pure facts. However, it can sound like a big project to retrieve, analyze and segment your data if you currently don't know who your customer is.

However, it doesn't have to be that complicated to get a better understanding for your visitors. If you start by mapping your current situation, you can get really far. How many football matches or performances have you completed? How many tickets have you sold? How many visitors have you had? Many answers can be found in the ticket and the purchase of it.

With MarketHype, there is continuous retrieval of customer data, event tags and transactions. You get a good overview of sales, your guests and where they come from, among other things. So, start there – start with your current state. It's all about starting.

Three advantages

Sales overview tailored to marketers

Event specific

MarketHype is created specifically for the event and hospitality industries. With our sales overview, you get event tags, unique customer identities, sold tickets and subscriptions as well as other relevant event data, that are retrieved automatically and continuously.

Created for the marketer

You work in marketing, not at the ticket office. This means that you're interested in more than the actual tickets, such as ticket sales in relation to segments and completed marketing efforts, for example. MarketHype is built for you, the marketer of experiences.

User friendly

Many of our customers say that our tool is intuitive. That it's not more complicated than it needs to be. And it's also our aim that the system should be easy to handle and user-friendly. Try it out!

"So far it's been very interesting to take part of all the customer data, all the sales and all the customer insights that come with the connection. We have a much better control and overview now than before."

Vebjørn Skaseth Ørpen

Marketing Manager, Norefjell Skisenter

Sales overview

Concrete figures in clear charts

In MarketHype's sales overview, you can choose between checking individual events or entire productions. You will, among other things, find out how many visitors came, what their average age was and what percentage were returning customers. In addition, all data is presented in a clear way – such as smart maps, clear tables and interesting heatmaps – which provide many customer insights.

Marketing activities

Your campaigns' generated sales

How do your SMS and email campaigns contribute to your ticket sales? Getting those kinds of figures is a breeze with MarketHype. In the sales overview, you receive information about which marketing activities have generated sales for specific events and productions. For instance, you can see the number of orders, the number of tickets, and the total revenue generated related to the SMS and email distributions.

Continuous retrieval

Always fresh and updated data

All data relating to your events, customers and sales is continuously retrieved from your ticket system. The data is also kept correct and up-to-date – all the time. So you don't have to worry about the contact information becoming out of date. The data cleaning and verification happens once a week and the data retrieval from the ticket system every hour. Like sweet music, right?

Loyal customers

How many regulars do you have?

Those returning customers and subscribers are particularly interesting. Guests who come often are your most loyal customers and you should take a little extra care of them. In MarketHype's sales view, you clearly see how many visitors to your events and productions are returning customers. Practically? Of course!


Keep track of your customer groups

The events and productions in the sales overview have a direct connection to the segments you set up in MarketHype. Perhaps you have a segment that identifies first-time buyers, another that focuses on a particular genre and a third that has to do with visitors living in Odense? Here you have the opportunity to see how all the different segments are represented in the events and productions.


Collect all events in one production

Sometimes you want to check the status of an individual event, sometimes you want to see how it went for all events in a production. Both options are possible in MarketHype! Regardless of what you prefer to explore and analyze, you will always receive statistics related to sales, visitors and segments. You can also see the data in relation to your marketing activities. If you want to communicate directly with a group of event guests, you can do it from the same view.

Customer at MarketHype

This is how it works:

Data is retrieved

We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned and verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.

Free customer analysis

We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.

Continuous contact

We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.

Book a demo

Get started today!

MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.

Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!

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