Imagine a lot of sales figures. A bunch of numbers from the ticket office that don't tell you as a marketer anything. Frustrating, isn't it? After all, you want to know how the ticket sales are going, understand what type of customers who buy tickets to a particular concert and see patterns in marketing activities linked to segments and events. But you know what? All this you can see and do in MarketHype.
Our sales metrics gives you an excellent grasp of your ticket sales – for both past and upcoming events and productions. How many tickets have you sold? How many repeat visitors have you had? How far have customers traveled to get to your venue? And which marketing activities have contributed the most to sales? Questions like these are answered through our sales overview, thanks to the continuous collection of customer data, event tags, and transactions.
But why should you – the event marketer – care about your ticket sales? Why should you spend time analyzing it? Because marketing and sales go hand in hand. Because you want to maximize attendance for future events, increase upsells, and refine your marketing strategies. Simple math, right?
MarketHype is created specifically for the event and hospitality industries. With our sales overview, you get event tags, unique customer identities, sold tickets and subscriptions as well as other relevant event data, that are retrieved automatically and continuously.
You work in marketing, not at the ticket office. This means that you're interested in more than the actual tickets, such as ticket sales in relation to segments and completed marketing efforts, for example. MarketHype is built for you, the marketer of experiences.
Many of our customers say that our tool is intuitive. That it's not more complicated than it needs to be. And it's also our aim that the system should be easy to handle and user-friendly. Try it out!
"So far it's been very interesting to take part of all the customer data, all the sales and all the customer insights that come with the connection. We have a much better control and overview now than before."
Vebjørn Skaseth Ørpen
Marketing Manager, Norefjell Skisenter
In MarketHype's sales overview, you can choose between checking individual events or entire productions. You will, among other things, find out how many visitors came, what their average age was and what percentage were returning customers. In addition, all data is presented in a clear way – such as smart maps, clear tables and interesting heatmaps – which provide many customer insights.
How do your SMS and email campaigns contribute to your ticket sales? Getting those kinds of figures is a breeze with MarketHype. In the sales overview, you receive information about which marketing activities have generated sales for specific events and productions. For instance, you can see the number of orders, the number of tickets, and the total revenue generated related to the SMS and email distributions.
All data relating to your events, customers and sales is continuously retrieved from your ticket system. The data is also kept correct and up-to-date – all the time. So you don't have to worry about the contact information becoming out of date. The data cleaning and verification happens once a week and the data retrieval from the ticket system every hour. Like sweet music, right?
Those returning customers and subscribers are particularly interesting. Guests who come often are your most loyal customers and you should take a little extra care of them. In MarketHype's sales view, you clearly see how many visitors to your events and productions are returning customers. Practically? Of course!
The events and productions in the sales overview have a direct connection to the segments you set up in MarketHype. Perhaps you have a segment that identifies first-time buyers, another that focuses on a particular genre and a third that has to do with visitors living in Odense? Here you have the opportunity to see how all the different segments are represented in the events and productions.
Sometimes you want to check the status of an individual event, sometimes you want to see how it went for all events in a production. Both options are possible in MarketHype! Regardless of what you prefer to explore and analyze, you will always receive statistics related to sales, visitors and segments. You can also see the data in relation to your marketing activities. If you want to communicate directly with a group of event guests, you can do it from the same view.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned and verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
