With automations you save time, strengthen customer relations and drive sales. They are perfect for upselling and sending out important information – both before, during and after your event or booking. In addition, it is very easy to get started.
Using automations can seem impersonal, difficult and almost harsh. In fact, it's the opposite. With automations, you can build really strong relationships with your guests, save tons of time and increase your sales by up to 14.5 percent (Nucleus Research, 2020).
Within the event and experience industry, there are many exciting opportunities when it comes to automations. Here you can let your creativity flow – the only limit is your imagination! The period from when the customer has bought a ticket or made a reservation, to when the experience has taken place, means several opportunities to talk to your visitors. You can send tips on activities a few weeks before, tell them about different options that make the experience extra memorable, and provide the customers with important information before the visit. Or, why not send out a customer survey after the event?
Automations + information = true! Send important information before the visit, event or hotel night so that the customer feels as prepared as possible. At the same time, you let the pressure on your customer service decrease.
Tell the visitor about various options – such as a massage, a signed fan shirt or bubbles on arrival – for extra luxury and a strengthened customer experience. In addition, your sales figures rise.
If you provide the customer with important information and show availability, you give the customer the conditions to fully enjoy the visit. This in turn results in higher customer satisfaction and better service.
With MarketHype, you can filter among your customers and create automations that are relevant to specific recipients. Maybe one automation should be sent to all your guests but the other should go to those who haven't bought any extras yet?
When the communication is relevant, the opportunities for additional sales are many and you save a lot of time, the marketing can only be cost-effective.
When creating and distributing your automations, be sure to plan for simultaneous channel visibility at the same time. You need to be present in several channels and tap the customer several times for the customer to continue being or becoming a customer.
"Automations are a win-win for both visitors and employees – they are easy for the guests to adopt and easy for the marketing department to manage."
Teresa Vikstedt
Digital Marketing Manager, Göteborgs Symfoniker
That's exactly how automations work. You set them up in connection with new concert productions, football seasons and theater productions, choose which target group will receive the mailings and then let the automations roll. You also don't have to bother with exports and imports of CSV lists – your custom filters for the automations are continuously updated before each sending. Both smart and foolproof!
Did you know that the Average Open Rate for MarketHype's automations is a whopping 79.2 percent? And that you can see what your automations generate in sales, in black and white? Magical, we know! With MarketHype, you get full control of what your automations actually deliver. Everything so that you can create the best communication possible – both before, during and after an event or visit.
Does that sound a little too easy? Maybe, but that's the beauty once you've done the work and hit the start button. When the customer longs the most to sing along to the audience crowd or relax in a bathrobe at the spa, the automations make sure to put a little extra pressure on the visitor's expectations and options that will make the experience even more luxurious – with increased sales figures as a result. A win-win for sure!
Setting up personal automations is easy. With merge tags in your mailings, such as the recipient's name, birthday and city are picked up, which attracts attention and strengthens the bond between you and your customer. That together with relevant content created for your specific target group can only be a success! And hey, the target groups and recipient lists are easily created in MarketHype – with just a few clicks. All integrated in the same platform.
What do you want to say in your automated dispatches? What do you want to achieve and how important is what you want to say?
SMS is a fast channel where the opening rate is usually high among recipients. However, the message needs to be short and concise and sent at the right time. Email messages, on the other hand, can be designed in other, more creative ways – but are usually opened by slightly fewer people.
With MarketHype, you choose which channel you want to use for your dispatches. And of course you collect all automations in one and the same view. It doesn't get more clear than that!
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned and verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
High relevance is the key to cutting through the noise. Content selected for your customer, formulated for your customer and presented as the customer wants it. But, how do you solve it when you have thousands of visitors to your concerts, performances and hotel facilities? You are a few fire spirits who will fix everything!
Enlist the help of your new best friend: automations! They help you build a personal guest journey that strengthens your relationship with the visitor, while saving time and driving sales.
