Dance House Helsinki (Tanssin talo)
How Dance House Helsinki began using data to strengthen its own channels – without large resources.
What challenges existed before? Why did one choose to switch from a traditional email tool to a combined marketing and customer data platform? And, what working methods, favorite functions and effects of a data-driven work can be seen in the concert halls, event organizers and resorts? Pick up a cup of coffee and be inspired by the customer stories below. Enjoy!