You know what your contacts bought. Now, find out who they are. Lifestyle insights enriches your existing data and opens up even greater opportunities for segmentation. Understand their lifestyle, purchasing power, and family situation to create communication that doesn't just reach them – it resonates.
Knowing someone bought a ticket is good. Understanding why – and how to get them to buy again – is better. Lifestyle insights matches your existing customer data with external databases, unlocking powerful parameters that take your Audience Development to the next level:
Life stage: Is your visitor in the middle of the toddler years or enjoying retirement? Tailor your timing and offers to where they actually are in life.
Purchasing power: Identify your customers' financial strength. Spot your potential VIP buyers and set the right pricing strategy for the right segments.
Education level: Fine-tune your brand voice. Create a deeper connection by matching your language and messaging with your audience's preferences.
Living situation: A house in the suburbs or an apartment downtown? Where they live often says more about their lifestyle and interests than you might think.
Go beyond the sales figures. By adding data on lifestyle, education, and housing, you’ll uncover patterns you’ve previously missed. When you understand who is buying (and who isn’t), you can make strategic decisions that actually build your audience over time.
Combine your ticketing data with demographics. Find "Families in the suburbs who love musicals" or "Urban students with an interest in drama." When you can filter by lifestyle parameters, you stop the guesswork and start reaching your target audience with laser focus.
Relevance is everything. When you know your recipient’s purchasing power and life stage, you can tailor your brand voice and offers accordingly. The right message to the right person leads to higher open rates, happier customers, and more tickets sold.
Lifestyle insights is about giving context to your contact lists. Through secure connections with external partners, we match your contacts against public records and enrich them with statistical data.
The process is continuous and automatic, meaning your data is always "cleaned" and up to date. But the most important part is what you can do with the information. These insights don’t end up in a static PDF report – they’re integrated directly into the platform. This allows you to immediately use the data to build smarter segments, send more relevant emails, and optimize your social media advertising.
We aren’t a generic CRM. We are experts in Audience Development. MarketHype gathers your data, automates your communication, and – with Lifestyle insights – gives you total clarity on who your audience really is. Ready to build deeper connections with your visitors and sell more tickets?
