A strong brand doesn’t start with a logo. Nor does it start with brand books, typefaces, or large marketing teams. So how do you create the kind of destination that guests keep coming back to, time and time again?

In this webinar, we’ll discuss corporate culture, relationship-building, and the guest journey. We’ll cover missteps and practical strategies, the courage to test and be wrong – and how to surprise guests with the unexpected.

Joining us are Fredrik Toreskog, Creative Director, and Åsa Appelqvist, Head of Performance Marketing & CRM, both at ESS Group. Our moderator is Erik Lindholm, CEO and founder of MarketHype.

Submit the form to access the webinar. Please note that the webinar is in Swedish, with subtitles available in all languages.