Year in review 2025: Ten highlights from the year behind us

2. Signup automations – send welcome emails to new subscribers

May’s major feature release was signup automations. With signup automations, you can send welcome emails and SMS messages to new newsletter subscribers. You provide information, storytelling, and special offers – warming them up for future ticket purchases.

The automations are, of course, seamlessly connected to our signup forms, making communication with your subscribers as smooth and efficient as possible.

Want to turn subscribers into buyers? Read our blog post.

3. Lifestyle insights – greater relevance with new customer data

In October, we released Lifestyle insights – enriched customer data that gives you entirely new ways to understand your audience. With Lifestyle insights, you can learn more about your contacts’ life stages, purchasing power, and type of housing. This data opens up new possibilities for personalized marketing that truly hits the mark. How great is that?

Curious about Lifestyle insights? Take a look here.

4. Expansion in Finland – a new office, a new colleague, and new webinars

In 2025, we took a major step into the Finnish market. To put MarketHype on the map, we hired our first Finnish colleague as a Business Developer. We also hosted two Finnish-language webinars focused on data-driven marketing.

Curious about our expansion in Finland? Get in touch!

Johanna Welander
Business Developer
johanna@markethype.io

MarketHype Sweden AB
c/o Sofia Helsinki Members
Sofiegatan 4 C
00170 Helsingfors
Finland

And the webinars – you’ll find them here.

5. New partnerships – for smarter and more enjoyable audience development

At MarketHype, we work to help the event and experience industry become more data-driven. We believe audience development should be both easy and fun. Through collaborations and partnerships with industry organizations, we can spread these ambitions and contribute to positive change together.

In 2025, we entered into partnerships with and became members of several leading industry organizations:

• Arts Marketing Association

• CultureSuite

• DX

• Eventeffect

• European Audience Data Alliance (EADA)

• Morris Hargreaves Mcintyre (MHM)

• Norske Kulturhus

• Ticketmaster

• Tixly

Read more about all our partners.

6. Eleven new hires – increased capacity and a better customer experience

At the start of 2025, MarketHype consisted of 14 employees. As we now close out the year, that number has grown to 25 amazing team members. MarketHype has expanded capacity across all departments and areas:

• Business development & sales

• Marketing

• Product & UX

• Customer success & support

• AI & ML

A truly exciting journey!

7. Six new integrations – unlocking your customer and ticketing data

Integrations are the backbone of our solution. The direct connection between MarketHype and your ticketing or booking system makes it easy to understand and communicate with your audience – without exporting and importing contact lists between platforms. Order and customer data is continuously synced, including tickets, season passes, bookings, products, and customer details such as name, address, and age.

Throughout the year, several new integrations were added:

• AXS Platform

• Billetten

• DataNova

• DX

• Lippu

• TicketCo

Curious about our integrations? Explore them here.

8. The MarketHype Report – valuable insights and inspiration on pickup time

Do you know whether your audience are spontaneous buyers – those who choose activities based on the week’s weather and buy tickets just days before an event? Or are they planners who book up to a year in advance? And do purchasing patterns vary depending on age, event segment, and ticket price?

At MarketHype, we believe better insights lead to better decisions – and ultimately better audience experiences. So when it was time to produce a new industry report in 2025, these were exactly the questions we set out to answer. The results? You’ll find them in “The MarketHype Report: Pickup time in the event industry”.

Want to learn more about pickup time and access statistics, tips, and interviews? Download the report here.

9. NPU CID – the power of shared data for a stronger cultural sector

In 2025, we took an important step toward strengthening data-driven audience development in the Nordics. Together with Norsk Publikumsutvikling (NPU), we launched NPU CID (Customer Insights Dashboard) – a new tool that provides Norwegian cultural organizations with insights based on real ticket purchases.

The goal is simple: to make it easier to understand audiences, make better marketing decisions, and create more relevant messaging.

By collecting and visualizing data from nearly 40 Norwegian cultural organizations, we create a shared picture of audience characteristics and purchasing behavior – an important step toward a cultural sector that truly understands its audience and grows together.

Want to learn more? Read more about NPU CID here.

10. Seventh fastest-growing tech company – proof of real value

In November, it was announced that we ranked as the seventh fastest-growing tech company in Sweden in 2025. With growth of 3,039 percent, we proudly earned a spot on the Sweden Technology Fast 50 list. Here’s what Erik Lindholm, CEO and founder of MarketHype, had to say:

“Placing in the top ten on Deloitte’s list is incredible recognition of the hard work our team puts in – but above all, it shows that the event industry is ready to digitalize. This growth proves that we’re solving a real problem.”

Our explosive growth was also highlighted by Eventeffect, the business and news platform for the event and meetings industry. Very exciting! You can read the article here (in Swedish): “Explosive growth for MarketHype.io – up 3,039 percent and among Sweden’s tech stars.”

Bonus: 80 new customers, 39 new features, and 26,760 email campaigns

80 new customers
2025 has been a year of growth and diversity. Among our new customers are cinemas, adventure parks, and festivals – alongside concert halls, hotels, and museums. This breadth is proof that our solution delivers value across many types of organizations in the experience industry.

39 new features
We haven’t just grown with new customers – we’ve evolved together with them. Throughout the year, we released 39 new features that make MarketHype even better, from small improvements to major functionality upgrades. We constantly strive to stay ahead and meet our customers’ needs.

26,760 broadcast emails
So, how many email campaigns did our customers send? A total of 26,760 – to 207,048,039 recipients. That’s an average of seven emails per second, around the clock, every day.