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Marketers' Hype Helsinki

Breakfast seminar

In February 2026, we hosted an intimate breakfast event at Sofia Helsinki in Helsinki, Finland. Event marketers – both customers and other industry professionals – joined us to enjoy a great breakfast, network with peers, and take part in inspiring presentations.

Johanna, Erik, and Karolina presented on the topic “Customer insights: less guesswork – better communication”. Guests learned more about the customer journey, three key pillars of a successful journey (data, automation, and targeted messaging), and how surveys can be used to sharpen marketing efforts.
A delicious breakfast was served, guests networked, and “The MarketHype Report: Pickup time in the event industry” was handed out.