Successful marketing starts with understanding your audience. When you know what types of events they attend, when they buy their tickets, and how much they spend, you can make more confident decisions and plan more effectively. Explore your audience’s behavior in MarketHype.
By analyzing your audience’s behavior, you gain a deeper understanding of who they are. How early do they buy their tickets? Which events do they attend? And how much do they spend?
Insights like these help you optimize your marketing strategies and increase audience engagement. They also provide valuable input for planning future events.
With MarketHype’s sales overview, you can analyze sales for specific events, productions, and subscriptions. In the Audience Behavior views, you take a broader look at your audience’s behavior – event attendance and purchase patterns.
MarketHype is designed specifically for professionals in the events and experience industry. The platform automatically collects event tags, buyer data, orders, tickets, and other relevant event data, all visualized in Audience behavior.
By understanding your audience’s event attendance and purchase patterns, you can create more effective marketing strategies. The insights help you plan upcoming ticket releases, campaigns, and messaging.
Getting to know your audience shouldn’t be complicated. That’s why usability is built into every part of the system. Analyze, filter, and compare in just a few clicks – and get insights instantly.
"The Audience behavior views provide us with valuable insights into audience behavior and enable us to work more strategically."
Jonas Martinsson
Marketing Manager & Sales Strategist, Dalateatern
Which events has your audience attended? How many tickets do they buy per event or production? How do their purchasing patterns change over time? Find out in the Event attendance view.
With smart filters, you can also focus on attendance for specific event tags, events, or productions.
The Purchase behavior view provides insights into purchase and order data. Learn more about customers’ purchase frequency, average order value, the most common purchase day, and the number of first-time buyers.
How early does pop audiences buy tickets for a concert compared to rock audiences? Do women attend more events than men?
Choose whether to analyze patterns for all contacts, focus on specific target groups, or compare behavior between different segments. You can filter by demographics (gender, country, age, etc.), event tags, selected productions, time periods, and marketing activities.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your platform for audience development, analytics, and marketing—built specifically for marketers in the events and experience industry.
Want to fill seats faster, build long-term relationships with your audience, and sell tickets more effectively? Book a free demo and we’ll show you how MarketHype can help.
