Understanding what your audience thinks isn't just a "nice-to-have". It’s the key to bridging the gap between the expectations you set and the experience you deliver. While feedback alone is valuable, connecting it with your existing audience data is where the real magic happens. With MarketHype’s survey tool, you can turn opinions into actionable gold.
A survey is a tool used to measure customer opinions, typically through a questionnaire sent out after an event. While the goal is to understand the audience experience, the reality is often different. Most marketers send out surveys and rarely look at the results, let alone act on them.
Even worse, filling out these forms can be frustrating for customers. They are often asked for information they have already provided, such as their name, email address, and event details. By using a tool that connects directly with your audience data and email communication, you remove these hurdles. Suddenly, feedback is no longer a chore for the customer, but a vital asset for your audience development.
Unlike third-party survey tools, MarketHype surveys integrate directly into every aspect of the platform. This means you can simply drag and drop a survey into your emails, SMS, or automations with a single click. Because everything lives in the same system, respondents can even begin to answer without leaving the email, while all your statistics and feedback are gathered in one place alongside the rest of your audience data.
With MarketHype, every piece of feedback is automatically linked to the specific event the respondent attended. The tool is tailored for the industry, featuring templates and standardized questions designed specifically for the events and experience sector. By using a tool made for your world, you can be sure that the data you collect is relevant to your business goals. It’s flexible, intuitive, and ensures you no longer have to guess which show or date a comment refers to.
Our survey tool is designed to be as user-friendly as possible, making it easier than ever to gather insights. Whether you use our drag-and-drop editor to build a survey from scratch or pick one of our ready-to-go templates, the process is quick and simple. With easy-to-use modules and a streamlined interface, you have all the tools you need to create professional surveys in minutes.
"The survey tool works really smoothly. It’s neatly integrated, feels intuitive, and makes it easy to quickly get a clear picture of what the audience actually thinks."
Håkan Durmér
FKP Scorpio
You know what they bought, now you´ll know what they thought. MarketHype’s platform makes it easy to create surveys that look and feel professional. Whether you need a quick star rating for an event or a detailed NPS report, you have all the tools at your fingertips. You can mix selection-based questions with free-text fields to capture the full story behind the numbers. You can also pick from a set of standardized questions, making it easy to overview statistics and benchmarks over time. Best of all, your finished survey can be dropped into any email, SMS, or automation with a single move.
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Since your survey respondents are already in MarketHype, their feedback and opinions sync instantly to their contact cards. This allows you to use your new insights to build segments and find new sales opportunities. With the additional survey data, you no longer need to rely on behavior connected to purchases or content interactions. You can now gain insights that are directly tied to the opinions of your customers.
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By being able to tie customer feedback directly to contact cards, you can now make sure that your communication is more relevant than ever. With a few simple clicks, you can identify everyone who gave your Christmas show a 4+ star rating. Why not send them an exclusive pre-sale link to boost loyalty?
You have buyers in the ticket and booking systems, press contacts in a separate CSV file, and sponsors collected in another list. Further, feedback from respondents ends up in an external survey tool. Maybe it looks like that for you? With MarketHype, it looks different. Here, you collect all contacts and relevant information in our customer data platform, which allows you to access, analyze, and utilize all your audience data from the same system and dashboards.
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Get detailed feedback by letting your customers express their experience with their own words. Our in-house-built AI uses topic modeling to identify patterns, find recurring themes, and present the data in an easily digestible overview. You get the in-depth insights without the administrative headache.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
