With our webinars, we want to spread knowledge about audience development and event marketing, and keep you updated in the field. What do you want to learn more about – automations, segmentation, or maybe AI?
A strong brand doesn't start with a logo. Not with brand books, fonts, or big marketing teams either. So how do you actually build the kind of brand people talk about? The kind of destination guests keep coming back to, again and again?
In this webinar, we dive into how you can grow your destination's brand and communication. It's a conversation about company culture, building relationships, and the guest journey. About missteps, concrete moves, and going from one destination to two. But also about the campaigns that actually worked – and how to surprise your guests with the unexpected.
Joining us are Fredrik Toreskog and Åsa Appelqvist from ESS Group, with Erik Lindholm as moderator. The webinar is in Swedish and airs on October 1 at 09:00 AM (time zone: Stockholm, Sweden).
3 in 4 first-time attendees never return within a year. The event isn't the problem. The silence around it is. Discover the automations that makes visitors return.
How can you use surveys as a strategic tool for audience development? Joss Luckin, Senior Consultant at Morris Hargreaves McIntyre (MHM), shares a wealth of insightful principles, tips, and examples.
[Webinar series on audience development: Part 1.] Introduction to audience development for modern venues. In English.
[Webinar series on audience development: Part 2.] Turning ticketing insights into sold-out events. In English.
[Webinar series on audience development: Part 3.] Automating communication before, during, and after the show. In English.
[Webinar series on audience development: Part 4.] How Nordic performing arts institutions mastered audience development – presenting Odense Teater and Gothenburg Symphony Orchestra. In English.
What does data-driven marketing look like in practice? In this webinar, MarketHype users Tanssin talo and Zodiak share their experiences of adopting a data-driven approach. In Finnish.
How can you use data to save time? In this webinar, you get a clear understanding of what being data-driven really means and why leveraging it in marketing is so important. In Finnish.
Short on time? Get smart shortcuts to data-driven marketing! We cover what activities to prioritize and how to do it in no time. This is the crash course every event marketer need. In Swedish.
Automate the customer journey! Save time, drive sales, and deliver personalized experiences. Join our webinar to learn how. In Swedish.
Boost open rates with targeted content! We explore segmentation and show you how to tailor emails using dynamic email content. In Swedish.
Maximize your email impact! We guide you through design that sparks curiosity and the critical new rules you must know. In Swedish.
Master data-driven marketing for the event industry. Learn to cut through the noise, tackle challenges, and use customer data to succeed. In Swedish.
Shift your focus: be loyal to your guests to earn their loyalty. Explore the customer journey, satisfaction, and value-adding strategies in this webinar for event marketers. In Swedish.
Boost engagement through personalization. Learn to use emotions and behaviors to drive loyalty and get actionable tips in this webinar for event marketers. In Swedish.
Boost loyalty and sales through smart segmentation. Discover how to use customer data to target the right audience effectively. In Swedish.
How to do smart customer analytics with AI to give your customers suitable recommendations, maximize the customer experience and increase revenue. In Swedish.
Scale personalization with automations. Learn to build relationships, save time, and boost sales without a large team in this webinar. In Swedish.
Keep your emails relevant. Master modern design trends, platform demands, and generational shifts to maximize your impact. In Swedish.
Demystify data-driven marketing. Learn practical application and how to get started without endless IT projects in this webinar for event and experience marketers. In Swedish.
Do you want to learn more about marketing in the experience industry? Enter your email address to receive invitations to our webinars.