Customer loyalty – a broad subject that encompasses many departments, elements and efforts. But how can you who work with marketing and communication contribute to increased customer loyalty? And, firstly, what exactly is customer loyalty? In this webinar, we delve into how you can become more loyal to your customers. We also talk about the customer journey, customer satisfaction and customer experience – because what is the difference between all these concepts? In addition, we give you several cases to be inspired by and a dozen examples of how you can give your customers added value through communication.