Let an influencer promote your event or experience: 5 reasons

1. Increased brand awareness with the help of influencers

Surely you recognize the label "In collaboration with X"? Or "Advertising for Y"? Influencers often have collaborations with different companies and then write texts like these together with the company's name, on social media platforms.

That X or Y could be the name of your business, regardless of what experience you're selling. Influencers have a significant role on platforms such as Instagram and TikTok, where the number of engaged followers is large.

Do you want increased brand awareness on social media? Then you should let an influencer share their experiences from a visit to you. A collaboration with an influencer can increase your visibility significantly!

2. Genuine content from people your customers trust

Those who follow an influencer likely follow him or her because they like the influencer's lifestyle, interests and values. The influencer has something that the followers are inspired by. It is therefore not uncommon for followers to want to imitate their idol and do the same activities as him.

So, let's say the followers who engage with the influencer aren't following your business on Instagram or TikTok. Who do you think followers trust more – the influencer or you?

Influencers are known for creating relatable and engaging content. When they share a visit to your arena, stage or hotel facility, it can give followers – and thus potential customers – a more realistic insight into what to expect. This type of content is often perceived as more trustworthy than traditional advertising, as the content comes directly from a person that the followers already know and like.

The influencer can encourage his or her followers to visit your establishment in one more way: storytelling. With the help of storytelling, emotions such as anticipation, curiosity and excitement are awakened. The marketing of your experience will be more relatable, more impactful and more memorable.

3. Targeted marketing for a specific target group (the influencer's audience)

Not all influencers have the same group of followers. Their target audiences differ, just as they do between different brands and companies.

Do you know an influencer who aligns with your brand and what it stands for? Who has the same or similar target group as your business? Then it could be the influencer for you!

Targeting your marketing is important – whether you use an influencer or not. Communication that is personal and tailored to your target group gives you both more loyal guests, stronger customer relationships and increased sales. If you then collaborate with an influencer who targets the same segment as you do, you will therefore reach your target group in a modern and inspiring way.

Tip! If you want to work with Influencer Marketing, it is essential that you do your homework before contacting the influencer for a potential collaboration. You need to keep track of what the influencer likes and cares about. Otherwise, it can all become a flop where you risk getting bad attention.

4. The influencer's photos and videos raise expectations

Social media platforms such as Instagram are based on users sharing images, videos and reels. Influencers definitely matter here. They excel by creating visually appealing posts and stories that engage other users. Content that turns the other users into followers and loyal fans.

You, in the experience industry, do not sell a physical product that the visitor can feel and squeeze before buying. You sell an expectation, an image of something. Here, photos and videos are incredibly important as they can really help potential customers in their decision-making process. Especially if the photos and videos come from someone they trust – maybe an influencer?

Influencers who share pictures and videos from your facility are really good marketing. On the one hand, you reach a large target group, and on the other hand, the target group gets a taste of what a visit to you can look like.

Your potential customers thus get to take part in the experience digitally before the purchase is made – even though the experience is not a physical product that is consumed at the same time as it is purchased. Expectations are created and curiosity is aroused. Thus, the influencer's stay with you can inspire the followers to also visit you. Awesome!

5. Comments, likes and shares – the influencer's content contributes to great engagement

You've probably already understood that followers' interest in an influencer's life can be high at this point. Why else would they want to follow him or her?

The followers are interested in what the influencer does during the day, what his or her "unpopular opinions" are, and what he or she eats and drinks. Some followers know everything about their idol, while others stay a little more in the background. No matter what level the respective followers are at, you reach many people through a collaboration with an influencer.

But, it is not only a large target group that is reached. If the post and/or story posted by the influencer is of high quality, you can also expect interactions in the form of likes, comments and shares from followers. This can spread like ripples and reach even more users. A real boost, in other words!

How can you market your experience via an influencer?

A collaboration can take many different shapes and it's only you and the influencer who can agree on how the arrangement for your particular collaboration should work. However, you need to bear in mind that an influencer does not work for free. Visiting your facility, recording videos and editing them – to name a few of the tasks – require both time and equipment. Therefore, be clear in the agreement about what each party can expect from the collaboration – for the sake of both parties. Is breakfast, lunch and dinner included? How many posts should the influencer post, what type of content should it be and in which channels? Should a discount code be distributed in connection with the post and/or stories?

Here are some suggestions for how the marketing of your experience via an influencer can look like:

Competition

You can arrange a competition together with the influencer. Maybe the followers should comment with five emojis how they would feel if they won, put together the best rhyme and/or follow your and the influencer's accounts. In this way, both the likes, comments and shares (if the followers are asked to share the post further) will be more. Hello increased reach and engagement!

Discount code

You can have the influencer share a code that gives followers a discount on a particular ticket type, booking or optional product. Of course, you combine the discount code with the influencer sharing an X number of posts and/or stories from your venue.

Reviews & recommendations

A review or recommendation from an influencer is of great importance for those considering visiting you. How can you make sure that the influencer talks really, really well about your particular product or offer?

Gifts

Gifts can take many different shapes. You can send a festival bracelet together with something that characterizes your festival, invite the influencer to the premiere of your theater production, or why not send merch to the influencer who usually attends your club's hockey games? However, a gift is not something you can claim social media attention for. In other words, you cannot count on the influencer to show off your gifts in Instagram stories, TikTok videos and similar, but it is common for influencers to still share the offer or gift as it's good content.

Lend your venue

If your job is at a specific location, you can let the influencer organize events at your place. This way you get free attention in social channels. You can also photograph the event and use the images in your own channels, as well as take the opportunity to keep the restaurant, kiosk or bar open for additional sales.